In today's fast-paced world, brands constantly chase the next big thing. But what's the secret to building brand equity that endures? The latest episode of "The Idea People" dives deep into this question with branding expert Kristy Campbell, founder of Pink Pony Creative.
Host Rick Garcia chats with Kristy about the key ingredients for crafting campaigns that stand the test of time. You'll gain exclusive insights into the science and art of branding, from the power of color psychology to navigating the ever-evolving cultural landscape.
Listen and Learn:
• The Art & Science of Branding: Kristy breaks down the strategic thinking behind impactful branding.
• Color Psychology in Action: Discover how color choices can influence brand perception.
• Cultural Nuances: Learn how to navigate cultural sensitivities when crafting your brand strategy.
• A Story of Creativity & Resilience: Kristy's journey with Pink Pony Creative is a testament to the power of innovation in branding.
Listen and Learn:
• Visit pinkponycreative.com to learn more about Kristy Campbell and Pink Pony Creative.
• Head over to leeandrewsgroup.com to explore The Idea People podcast and discover more insightful content from Lee Andrews Group.
