As a Senior Account Associate, Rosalba oversees campaigns that are managed across a mix of traditional and non-traditional media and marketing platforms, which enable multi-generational and multi-cultural connections. She translates and culturally adapts mainstream marketing and outreach communication materials in English to Spanish to work effectively in targeted communities.
Rosalba works on statewide communications campaigns with traditional media, digital media and marketing – newsletters, mailers, postcards, fliers, door hangers and presentations.
She received her Bachelors of Arts from Mount Holyoke College. Rosalba is bilingual in English and Spanish.