Public Outreach | Communications Programs
with Underserved Communities
The California Air Resources Board (CARB) is a regulatory agency responsible for protecting and improving air quality in the state of California. The California Climate Investments (CCI) is a department within CARB that manages a portion of the funding generated by the state's cap-and-trade program. CCI oversees the allocation and distribution of these funds to support projects and programs that contribute to the state's climate goals. The department focuses on investing in projects that deliver environmental, economic, and public health benefits, particularly in disadvantaged and vulnerable communities that are disproportionately affected by pollution and climate change impacts.
To design and implement outreach, engagement, and capacity building strategies to support long-term resilience in historically underserved communities. In particular, to inform ways the State of California can support disadvantaged, low income, and Tribal communities.
Lee Andrews Group conducted a thorough assessment to understand the specific needs, challenges, and priorities of the targeted communities. This involved surveys, focus groups, interviews, and data analysis to gather information on environmental, social, and economic vulnerabilities. We collaborated with community-based organizations, non-profit groups, Tribal governments, and local leaders to build trust and establish partnerships. Lee Andrews Group developed culturally sensitive and linguistically appropriate outreach materials and methods to effectively communicate with the target communities. We used multiple channels such as community meetings, workshops, social media, local media, and newsletters to reach a diverse range of residents. Lee Andrews Group provided educational resources and training programs that address the specific needs of the communities
The target communities developed greater resilience to climate change impacts, natural disasters, and other environmental challenges. They have improved knowledge, skills, and resources to mitigate risks, adapt to changing conditions, and recover from adverse events. Overall, these outcomes contributed to the development of more equitable, sustainable, and resilient communities in historically underserved areas, helping to create a more just and inclusive society
Analysis and lessons learned
report to State of California